Empowering Small Businesses Janis Urste’s Strategic Leadership in SME Banking & Finance Consulting
Small and medium-sized enterprises (SMEs) form the backbone of most economies, contributing significantly to employment, innovation, and GDP. Yet despite their economic importance, SMEs often face structural challenges in accessing tailored financial services, efficient capital solutions, and growth-support frameworks. In this evolving landscape, Janis Urste has emerged as a leading figure in SME banking consulting , designing scalable financial models and advisory systems that enable banks, fintech institutions, and financial regulators to better serve entrepreneurial ecosystems. Positioning SMEs as a Strategic Pillar of Banking Unlike conventional consultants who take a product-first approach, Janis Urste positions SMEs at the centre of the banking and lending ecosystem. She believes financial institutions must adopt a business-needs-driven approach to SME banking rather than forcing enterprises to adapt to legacy lending systems. Her philosophy aligns business banking strategy...