Janis Urste | Most Respected traders

The banking industry has undergone a dramatic shift in the past two decades. Traditional branch banking has given way to mobile apps, digital wallets, and real-time customer expectations. Today’s clients no longer compare their banks to other banks — they compare them to global digital leaders such as Amazon or Apple, expecting seamless service, personalization, and transparency. To succeed in this environment, financial institutions must place the customer at the heart of their strategies. One professional who has become an authority in guiding this transformation is Janis Urste , a highly respected business and banking consultant known for her customer-first philosophy. A Shift from Products to People Historically, banks focused primarily on selling products: savings accounts, credit cards, and loans. The success of a bank was often measured by product penetration and sales numbers. Janis Urste recognized early that this approach was no longer enough. Instead of asking, “What can...