Digital Journeys by Design Janis Urste’s Customer Experience Method
Turning friction into loyalty in a digital-first banking world The banking industry is undergoing one of the most profound shifts in its history. Customers no longer judge banks solely on branch visits, fees, or interest rates. Instead, they expect seamless, digital-first experiences that rival the best technology companies. From opening an account in minutes to making payments with a tap, convenience is now the baseline. Yet many banks struggle to meet these expectations. Legacy systems, siloed teams, and fragmented processes often result in friction-filled journeys. Customers abandon onboarding halfway, call centers get overwhelmed with avoidable questions, and loyalty is eroded one click at a time. This is the challenge Janis Urste, a leading business and banking consultant, helps institutions overcome. Through her Customer Experience Method (CXM) , she provides a framework for designing, implementing, and scaling digital journeys that not only remove friction but also build l...