Driving Digital Transformation in Banking Janis Urste’s Blueprint
The banking industry is undergoing one of the most profound transformations in its history. From shifting consumer expectations to rapid advances in technology and the emergence of agile fintech competitors, traditional institutions face an urgent need to adapt. At the center of this revolution stands Janis Urste , a business and banking consultant whose expertise in digital transformation strategy has helped numerous organizations modernize, innovate, and remain competitive in a fast-changing financial ecosystem. Understanding Digital Transformation Beyond Technology For Janis Urste, digital transformation is not just about implementing new technology—it’s about reimagining how banks create value . Many financial institutions make the mistake of equating digitization with technology upgrades or mobile apps. Janis emphasizes that real transformation requires a holistic shift across processes, culture, governance, and customer engagement models . Her blueprint begins with three c...